The Digital GoToMarket Consulting Team Approach
Our Consulting Team helps companies to develop digital strategies and to design, develop, launch and sell great digital subscription products & services.
Deciding where and why
Market attractiveness and competence analysis
It sounds simple - but deciding where you want to play and why takes discipline, experience and focus. It is the key strategic decision that drives every subsequent step in successful GoToMarket planning and execution. We support business by leading teams through the process of assessing market attractiveness and competence analysis in a disciplined and engaging way.
Uncovering what you need to do to win
Customer Discovery & Innovation
Understanding potential customers in their own roles is critical to developing the right product, value proposition and GoToMarket approach. What drives their performance? What makes a good day for them? How does what we do affect their outcomes? Designing and running effective Customer Discovery and Insight programmes is often where we start each Digital GoToMarket engagement.
Turning "what" into "how"
Go-To-Market Planning and Execution
From pragmatic Product Management and Development Execution through sales channel and marketing campaign design, our core expertise is in turning ideas into profitable revenue growth through GoToMarket planning and execution.
We have been privileged to have worked with a wide range of clients to help them grow through effective GTM planning, including the brilliant Money 20/20 Team, the extremely talented group that are the Cordery law firm , the amazing IBA aviation business, the awe-inspiring BlackSwan Technologies and many more. Please contact us if you would like to learn more about our services and current projects.
Our Data Acquisition & Enrichment Services
Leveraging the very latest technologies to transform the way companies gather, analyse and enrich data
B2B Media and Business Information Experts
We know the business of data.
Our founding team have all been involved in creating and growing some of the world's best-know data and Information Technology companies, including RELX Group, Refinitiv, Bisnode, Google, Palantir, Waze and Microsoft.
Our Data Acquisition & Enrichment Projects
Creating brand new alternative data sets
Our focus is on identifying and extracting information from public and private sources such as company filings, scanned document images and web sources. Our recent projects have included acquiring and cleansing millions of data items from pharmaceutical records, insurance claim forms, securities instrument documents and Asset Backed Security company filings.
We combine a great deal of experience in managing data businesses with expertise in a range of Machine Learning and Artificial Intelligence techniques; making heavy use of NLP and Deep Learning to help with entity recognition, semantic learning and automated expression builds for context analysis and leveraging knowledge graphs for link analysis and relationship mapping. We believe that we are world-leading when it comes to applying modern technology to build alternative data sets.
Combining Machine Learning with industry domain expertise
Applying world-class skills to gathering data from any source.
We combine the very best Artificial Intelligence, big-data and deep learning platforms with our data science and software engineering skills to intelligently recognize and extract target data from millions of public and private sources